Discover your
BRAND ARCHETYPE
& level up your
story-based marketing.
Far too many businesses are wasting time and money guessing at what works for marketing.
Understanding your Brand Archetype will give you another advantage to engage your customers!
The Brand Archetype Assessment
Just 14 questions separate you from understanding your business, brand, or non-profit in a new way.
In total there are four categories of 3 archetypes for a total of 12 brand archetypes. This assessment is meant to get you started thinking about brand archetypes. It will suggest a category your brand falls into - you will still need to read through the summary information and make the final call yourself.
To answer the questions effectively do the following:
- Imagine who your brand would be if they were represented by a person. Think of a real person as you answer these questions.
- Remember that brand archetypes are as much about how your customer sees you as how you see your brand.
- Don't overthink!
